Some of the biggest Instagram “influencers,” as they are known, are making five figures for their sponsored posts and didn’t start out as famous celebs or athletes, although many could now be considered “famous” since their popularity has exploded into millions of followers.
And this, obviously, is the key to getting a fat stack of cold, hard cash for your posts. It’s all about the sponsors. It’s a simple equation, really. Companies are looking to reach as large of an audience as possible to promote their products, and if you’ve got millions of followers watching every post, it’s a no-brainer for any company trying to market a product that relates to your post. Some companies are willing to pay hundreds or even thousands of dollars to sponsor your posts, knowing that you’ve got a massive army of followers who are potentially hanging on your every post.
A company called Hopper HQ offers a course on how to get started, and they also have a tool to track monetization of accounts. Apparently, 1 in every 20 Instagram users currently monetize their posts and sponsored content has ballooned by more than a third on Instagram since 2015.
Here we have a list of the top 18 Instagram influencers that are paid 4-5 figures per sponsored post. Drumroll, please…