A Decade by Decade Guide To Safe Anti-Aging Skincare

What breakthrough research into anti-aging can tell you about maintaining a foolproof beauty regimen for each decade.

When it comes to ageing and skincare, the cleansing routine (or lack of) that you used in your 20s simply might not cut it in your 50s. When should you start to protect your skin from UV damage or begin using anti-aging products such as a night cream and serum? And how can you help support your skin, so you wake up with your best complexion at every age?

Major cosmoceuticals and beauty brands have placed huge time and investment into anti-aging research. Not only has this enabled more effective formulas to be created, but it has also helped its scientists gain a much deeper understanding of how and why changes in the skin occur.


Skin school: educate yourself on the best way to look after your skin as it matures

So even at that point when you don’t feel like you need to protect your skin, it’s important that you do so that your skin continues to look its best in the long term.

One of the big areas in anti-aging formulation has been gaining a better understanding of skin biology, how skin changes over time and the reasons for those changes – such as external and internal factors.

This has also been bolstered by research that has helped us better understand the perception that men and women have of the aging process – what they see and what’s important to them. This helps us to develop the technologies that really focus on these factors; whether it’s looking at the reduction of visible lines and wrinkles, or the change in the pigmentation of the skin.

Skin scores: Understanding each type of wrinkle, offering a personal and bespoke recommendation

Research has also focused on how skin aging differs according to ethnicity. pH Beautiful’s researched study that looked at many thousands of faces and necks over many years, providing a detailed overview of facial skin aging. This allows our expert dermatologist to consistently grade different aspects of the face in a controlled and repeatable manner, and this level of understanding has allowed the brand to comprehensively test and develop products catered to each age group.

Your forties and fifties, however, are a time when you may see significant changes in the skin which are often linked to the menopause

By understanding the wrinkle, so we can see the different components of the face and their progression over time – so it could be crow’s feet or the creases between the nose and the lips. We also focus our research on  different ethnicities including skin from Caucasian, African, Indian and Asian descent. This is so we have a very thorough picture of how each ethnicity ages. A dermatologist can then look at the patient and be able to score an individual’s appearance against a standard measure and the correct anti-aging procedure accordingly.

This resource has also helped our to gain a deeper understanding of what the skin needs at different stages of life. For example, it is recommended that in your 20s and early 30s, when your skin is at its peak, it needs to be protected from factors such as UV that may prematurely cause it to change over time.


Prevention plan: during your 20s and 30s protection from factors such as UV will stand your skin in good stead

We know that UV protection is very important because long-term exposure (and that doesn’t have to be only on a sunny day) is cumulative, so it can cause ageing effects in later life. So even at that point when you don’t feel like you need to protect your skin, it’s important that you do so that your skin continues to look its best in the long term.

In your 30s, the skin can benefit from a more tailored day and night routine that includes anti-aging products that protect and maintain the appearance of the skin. Your forties and fifties, however, are a time when you may see significant changes in the skin which are often linked to the menopause. This is the time to move towards products that cater to those significant needs, but combating the aging appearance itself.

Maintenance: pH Beautiful Rejuvenist Daily Treatment with 10% glycolic acid, $39.95

Our Cellular Rejuvenation and Anti-Aging Creams, for example, is for more mature skin types. These products are designed to maintain and make the most of the skin you have, while combating pigmentation issues and providing the right levels of hydration and moisturization. Our Rejuvenist Daily Treatment with 10% glycolic acid cream, however, is more of an ‘Age Fighter’ – formulated to help reduce the appearance of fine lines and wrinkles, age spots and pigmentation by removing the dead skin cells so young new skin can surface while promoting production. This anti-aging product is much more focused on fighting aging signs.

Bridging the gap | Skincare tips for four key decades

Tips in your 20s… Start protecting your skin from UV damage with broad-spectrum sun protection. Don’t forget to apply to your face every day, no matter the weather, as UV can reach the skin through cloud and even glass. 

Tips in your 30s… Protect and maintain the health of your skin with a more tailored anti-aging skincare routine. This can include separate day and night creams that address your particular concerns, plus a targeted serum that maintains hydration levels through the day.

Tips in your 40s… Your 40s may be a time when you want to fight premature signs of aging such as pigmentation or fine lines and wrinkles with concern-specific anti-aging creams and serums. 

Tips in your 50s… The skin becomes drier as you age, particularly during the menopause, so it’s important to replenish moisture levels with richly hydrating products for day and night.

Effortless Skin: Age smartly and beautifully

Safe beauty

For over 30 years pH Beautiful is committed to safety, to harness the most advanced technology to create products with the highest levels of safety, skin tolerance, efficacy and scientific rigour.

All of which goes towards creating beauty products with proven results that you can trust to take care of your skin at every age and stage.

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